In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP that was first announced in September as the company's new app and brand for consumers. The strategic decision to completely move to ZATAP to support both business and consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy for users with seamless connectivity between digital and physical worlds.

David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution and says, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something much more substantial. The company's goal is to build a brand which brings joy to customers and is a reflection of our innovative approach to creating physical products. This has been made possible thanks to our dedicated team and partners, and we are looking forward to seeing the positive impact ZATAP will have on both the business and the end-users."

Businesses Just One Tap Away From Your Customers

The company's B2B operations continued to operate under the collectID name, following the announcement of ZATAP on September 1, they will now change to operate under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform that allows brands to connect with their customers in a way they have never before. The technology ensures product authenticity and transforms every product into a compelling storyteller, forging stronger bonds with customers.

The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:

Content Management System: Dynamically Add Content, Run Campaigns

Data & Insights: CRM to Track Product Interactions and User Engagement

Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API

Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code

Support Services: Customer Support for End Users Strategy Consulting, Help with Content Production and Marketing Execution

ZATAP is poised to set the benchmark for phygital industry creating a future where products are not just authentic but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers are just one tap away from the ZATAP Experience

ZATAP offers consumers an innovative experience. ZATAP allows them to not only authenticate their products but also immerse themselves in the distinct stories and experiences each product has to offer.

Features of Owning a ZATAP Product:

Digital meets Physical: ZATAP is a bridge between the digital and physical worlds by providing users with an immersive experience, where users have access to exclusive content, offers and rewards and use their services in the virtual dimension (i.e. videos games).

The Authentication System: The application has a state-of-the-art authentication system, leveraging ZATAP's proprietary technology. The system, which is made up of secure NFC tags, and Blockchain, guarantees the highest security level available on the market and allows users to confirm that they are authentic products with complete confidence.

Tickets: The products can be used as an entry ticket to venues and special events, leveraging the potential of a product for access to exclusive events.

About ZATAP

ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their goal is to create a positive experience for people by bringing physical products into the digital dimension providing a full-immersive physical experience for consumers and fans. With the offices of Switzerland as well as New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.