In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first launched in September as the company's new app and brand for consumers. The strategic decision to completely change to ZATAP in both business and end-consumer operations reflects the company's commitment to reshaping the consumer-brand interaction environment and providing unparalleled pleasure to its users by enabling seamless connectivity between the digital and physical realms.

David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's growth in a statement that reads, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something more profound. Today, we aim to create a brand that is a source of joy for customers and is a reflection of our innovative approach to creating 'phygital' products. This journey has been achieved thanks to our committed team and our partners, and we are looking forward to seeing the positive impact ZATAP can have on both businesses and end-users."

Businesses Just One Tap Away From Your Customers

The business's B2B operations continued under the collectID name after announcing ZATAP at the end of September, these operations will change to operate under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to provide a unique platform for brands to engage with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into a compelling storyteller, forging stronger bonds with consumers.

The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:

Content Management System: Dynamically Add Content, Run Campaigns

Data & Insights: CRM to Track Product Interactions and User Engagement

Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API

Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code

Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution

ZATAP is poised to set the benchmark for phygital industry creating a future where products not only authenticate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers Just One Tap Away From the ZATAP Experience

ZATAP provides consumers with an innovative experience. The application enables them to not just authenticate their products but also immerse themselves in the stories and experiences that each product provides.

Features of Owning a ZATAP Product:

Digital meets Physical: ZATAP bridges the gap between the digital and physical worlds, offering users an immersive experience, where users can unlock unique content and offers and rewards, longshots.wiki and also use their products in a digital dimension (i.e. gaming on video).

The Authentication System: The application has a state-of-the-art authentication system, leveraging ZATAP's proprietary technology. The system, which is made up with encrypted NFC tags and blockchain, guarantees the highest level of security in the marketplace and allows users to confirm whether they're buying genuine products without hesitation.

Tickets: These products can be used as tickets for entry into venues and other special events, making use of the potential of a product for access to exclusive events.

About ZATAP

ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to delight customers by bringing physical products into the digital dimension providing a full-immersive physical experience for consumers and fans. ZATAP has the offices of Switzerland as well as New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.