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Customer Acquisition Value (CAC) is a metric that indicates the associated fee invested in the advertising and marketing and gross sales areas to acquire every new consumer. Content Marketing can have a lower CAC as a result of one piece of content can attain many people. In addition to that, most content produced is evergreen, which implies its informational content will generate results for a long time. All you should do is enter a seed key phrase, and you’ll get a full checklist of associated key phrases. This tool is especially helpful when you’re looking for long-tail keywords to cover in your content. You can even use this data to start out constructing your subject clusters. A topic cluster is a bunch of pieces of content that falls beneath the same overarching theme coated on a pillar page. Constructing matter clusters in one of the best methods to arrange your content material.

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